Reimagining the song that catapulted Miami Sound Machine’s Emilio and Gloria Estefan to international stardom, BACARDÍ called on music and dance enthusiasts across the globe to join the world’s most awarded rum as they embarked on the first-ever remake of “Conga” Feat. Meek Mill, Leslie Grace, Produced by Boi-1da, reintroducing the Latin Pop track to a modern audience.
I was invited to be part of this Music Video and Commercial production, commisioned to produce and direct multiple location shoots in Belgium and The Netherlands where we filmed Dutch b-boys, Belgian breakdancers, global fashionmodels and regular folk getting down to the rhythm of the Conga Beat. The highlight of our productions was when we captured the amazing moves of superstar dancer, choreographer and presenter Timor Steffens.
The clips were contributed to the BACARDÍ Music video and TVC cuts to create a global swinging world that connects and brings people together from every corner of the world as BACARDÍ’s Conga Feat. Youcampaign invited rum fans around the world to find their rhythm and do what moves them through song, dance, and the power of Conga.