Chinese conceptstore ZaCup is one of the big players in the export and sales of Dutch antiques in China. When Zacup commissioned me to have a look at the backstory of the Dutch goods, I proposed to produce and direct a diptych of short branded documentary portraits of two interesting Dutch artisans.
The project was dubbed 'The Artisan's Monologues' and displayed in a YouTube and Social Media campaign.
In two episodes we explored two very different personal stories. Amsterdam-born street organ builder Nico tells us about his love for the iconic street organ he has had for more than 40 years. And the Dutch Ewald talks about how he started as a clockmaker in a small town, and his passion for the craft of restoring antique clocks grew over time.